About
Statistician and decision scientist.
Zoé van Havre is a statistician and decision scientist specializing in experimentation, measurement, and strategic decision-making under uncertainty.
Her background includes experimentation and measurement leadership at Booking.com, scaling experimentation capability at LATAM Airlines from a handful of decisions per year into the thousands, and building operational and environmental decision systems for Chevron Australia in a heavily regulated industrial context.
Two PhDs — in statistics and applied mathematics — sit behind the work, but the output is never academic. It's a clearer picture of what is actually known, what is merely assumed, and what is worth testing before a major commitment is made.
The work focuses on helping teams distinguish real signal from noise before making expensive strategic commitments.
Where I focus
- Experimentation strategy
- Measurement & signal review
- Decision systems & assumption mapping
- AI decision quality
- Performance measurement design
Background
How I work
Four principles that shape every engagement.
Most expensive mistakes start as reasonable assumptions. The work begins by finding the cheapest move that produces real signal — before the irreversible commitment.
Two PhDs in statistics and applied mathematics inform the work, but the goal is never sophistication. It's separating what genuinely happened from what people merely believe happened.
Frameworks that survive contact with reality. Recommendations are designed to be implemented next quarter — not admired in a slide deck.
The objective is independence, not retention. Successful work leaves the organization with sharper decision instincts and the internal capability to maintain them.