Signal House
by Zoé van Havre

Selected work

Experimentation and measurement, at scale.

A representative slice of work designing experimentation and measurement systems across global digital products, commercial operations, and regulated industrial environments.

Engagement 01

Booking.com

Led measurement and experimentation systems influencing thousands of product decisions globally — from methodology to organizational adoption across product and customer service.

  • Global product surface
  • Thousands of decisions / year
Engagement 02

LATAM Airlines

Helped scale measurable experimentation from small-scale testing toward organization-wide adoption across product and commercial teams.

  • 10 → 1000+ experiments / year
  • Cross-functional adoption
Engagement 03

Chevron Australia

Built operational and environmental decision systems balancing risk, regulation, and performance in a high-stakes industrial context.

  • Regulated environment
  • Operational + environmental scope